StudioV - "Where sustainable fashion, art history and pop culture collide..."

Curated by Pheobe Violet, StudioV produces a monthly magazine championing sustainable fashion and art and creates one of a kind pieces of jewellery aswell. I spoke with Pheobe about her unique jewellery and her journey with the magazine.

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Cover or issue 2 and necklace the 'iredescent one' £45. 'sofia' £36 currently sold out.

J: How did StudioV begin? Did the magazine idea come first or the jewellery making?

P: Definetely jewellery making, I've been making and selling jewellery since I was about 11/12. I started on my Depop, just me as a little kid having fun, making little charm bracelets from wire cord and silver charms, I actually still have some of those charms, I never really throw anything away. It would be interesting if I were to reuse them in a collection now.

This developed (her jewellery making) further in lockdown, I rehashed it and started making clothes at that point as well, its kind of grown from there but that was still on my Depop. I've only started with a proper brand name, with a proper brand goal, understanding of my audience, proper marketing strategy all of that, since January of this year.

The magazine idea came around this time last year, I started coming up with the concept. I know where I'm going with that, I've always loved learning and I found it quite hard to find things that engage me when i read but I've loved learning in classes so that's where the idea came from, and that's how I started getting interested in journals and magazines specifically.

J: The magazine champions sustainability within art and fashion, why are you personally interested in sustainability?

P: At one point during lockdown I had some old jeans that I didn't like the style of and I had a needle and thread and I had no money and I was bored! I was like okay let's make something out of this. The first inspiration came from, a pair of Ganni jeans, it was like bleached in a spiral shape. I made a pair like those and then everyone else started doing it, like genuinely I would say I was one o the first few people to recreate those.

Then I started working with lino, and i made lino prints onto jeans and sold those, and then I started cutting them up and sewing them into little denim tops. So, that was kind of my natural way into thinking about sustainability. It wasn't created with sustainability in mind, it just naturally developed. It was cheaper, it was easier, it made me more creative than if I'd just bought new fabric, I kind of learnt about it (sustainable designing) in reverse I guess, and then from there I really started researching and building my brand around sustainability.

StudioV first issue original cover.

J: How do you source your materials for your pieces?

P: I started with what I already had, because I've been making jewellery for so long and I don't like throwing stuff away if I think I'll use it in the future, slight hoarder there (jokingly). The clocks in particular I've always been a fan of wearing watches and chains.

Apart from that i mainly source from charity shops and get donations, just this morning i got a package from my great aunt for my birthday with some beads that she'd had for years and years and years... I way prefer using gifted materials as it has meaning to it, more sentimental value.

I guess that's why I like upcycling stuff aswell, you can really see the pieces have a past life and you know that and its really nice seeing how you can bring a new life, a new style into something that may not have been to your taste originally.

(from left to right) 'luna' £45 currently sold out can be styled as a head piece, necklace and more, black high heels with silver watch detailing £25.00 one of a kind and pearl encrusted hair comb £15.00.

J: Where do you see StudioV in the next few years?

P: It's called StudioV for a reason I want it to be an actual studio in a physical sense aswell. I've had a great response so far, and I've grown quite well considering I don't have any social media or marketing background.

I really want this to be a collaborative, creative, inspiring network, all about supporting emerging creatives and teaching people about issues such as sustainability within the fashion and arts industries, and other things as well. StudioV content isn't solely based around sustainability, the way we produce is sustainable but we're more than just a sustainability brand, I don't want it to be tagged as that, it's much more.

I want people to discover StudioV not because I'm promoting it as sustainable but because of the content and then they learn that it just happens to be completely sustainable, they learn that in the reverse order, the same way I did when I first started making jewellery and making clothes, then that's great! That's my goal!

StudioV magazine subscribes to sustainable values but also good old-fashioned arts reporting and writing. They do politics, fashion and art history articles, along with Pheobe's curated jewellery, StudioV has the potential to become a network of conscious creation.

Check out her website here -

Click for StudioV

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